Flat Armadillo Trading Co. rests in the heart of Purcell, OK’s bustling Main St. The sign over the door advertises antiques, vintage items and home décor, but thanks to dependable Wi-Fi, the store provides a much broader shopping experience.

Owner Ashley Huff founded the business in January 2021 after failing to find booth space elsewhere. When the 134 W Main St building became available, she and her husband saw the perfect opportunity to turn their love of “junking” into a profitable business.

Walking through the space today, it’s hard to believe it was once the local feed store. An array of bright colors and lively music have replaced bags of feed pellets and seeds, giving the store new life around every corner.

“Customers can expect to find a fun, family-friendly, exciting atmosphere,” said Huff. “We always try to keep it light.”

The shop’s over 40 vendors inhabit booths that were hand-built by Huff’s husband. Each one offers its own brand of adventure while catering to the vendor’s style and the community’s needs.

“(We) serve the community with whatever they need,” Huff said. “We have boutiques, antiques, vintage and home decor. We even have a small fishing section. Everything that anyone could want.”

With such an eclectic offering, it’s easy to see why this growing business needs reliable internet.

“Everything to run this place runs on Wi-Fi,” Huff said. “My computer, my printer, my security camera, our credit card machine… everything (uses Wi-Fi).”

With so many crucial functions depending on the internet, OEC Fiber’s service proves vital for this business.

“With our old internet provider, the wind blew too hard, and it would go down. It was slow. I can count on my fiber internet now with OEC. I haven’t had any issues with it, and that is the honest truth.”

Besides speed and reliability, Huff particularly appreciates OEC Fiber’s commitment to communicating with our subscribers.

“That is the number one thing,” Huff said. “They communicate what they’re going to do, when they’re going to do it, and how they’re going to do it. If they need to work on it or something has happened, they send an email. They let you know what’s happening. And that’s what I really love.”

With clear communication and reliable internet service, Flat Armadillo Trading Co. brings various goods to Purcell. Their light-hearted atmosphere and desire to serve sets them apart in the world of breathing new life into older things.